As I Am Classic Smoothing Gel (227g) increases moisture levels and shine, and reduces dryness, harshness and rough texture without the use of harsh ingredients.

Enriched with naturally-derived organic ingredients, Aloe Vera Gel, Sugar Beet Root, Vegetable Glycerin and Wheat Protein, it effectively smooths the hairline and sections of the hair where sleekness is desired. Cruelty-free & vegan-friendly.

Key Benefits:

• Provides a secure hold.
• Moisturises.
• Adds shine.
• Rinses easily from the hair when it's time to cleanse.
• Reduces dryness, harshness and roughness.

Directions of use:

Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.
• Apply gel and smooth down, using your fingers or a soft natural bristle brush.
• Allow hair to dry completely before touching it again.
• For next day refreshing, dampen the area where the gel was applied and smooth.